Journal · method, research, guides
Notes on ranking,
fixing and being quoted.
Written by the people who build Rankwick and the search researchers who keep it honest. New posts every other week.
All posts
Method · Research · Technical · Guide · Case study
Research
9 min read
Answer engines quote pages that answer first
We ran 2,400 prompts a week for three months. Pages that answer in the first 100 words get quoted four times as often.
Technical
6 min read
A field guide to redirect chains
How three harmless-looking redirects cost one retailer 138 wasted crawls a day, and a ten-minute way to find your own.
Method
8 min read
Title tags people actually click
Fifty title rewrites, before and after. What moved click-through rate and what was just rearranging words.
Research
10 min read
What Core Web Vitals really cost you
We compared 11,800 sites. Slow pages rank a little lower and convert a lot worse. Here's where the money is.
Technical
5 min read
Orphan pages: the content you paid for and hid
Pages nothing links to rarely rank. We found an average of 41 per site. Here's how to bring them back.
Case study
11 min read
How Northloop went from page two to position one
Thirty-seven days, fourteen fixes and one chart. The full story of the example in our hero, with the numbers.
Guide
7 min read
Writing for people and machines at the same time
A style guide for pages that rank, get quoted by answer engines and still read like a person wrote them.
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