Orphan pages: the content you paid for and hid
Pages nothing links to rarely rank. We found an average of 41 per site. Here's how to bring them back.

Tobias Wren
Co-founder, engineering

An orphan page has no internal links pointing to it. Search engines find it through the sitemap, if at all, and treat it as unimportant.
Linking them back
The best link comes from a page that already ranks for a related query. Rankwick suggests the source page and the sentence to put the link in.
Keep reading
More from
the journal.

Method
7 min read
Price every SEO problem in clicks, not severity
Why 'critical, warning, notice' sends teams to fix the wrong things first, and the simple model we use instead.

Research
9 min read
Answer engines quote pages that answer first
We ran 2,400 prompts a week for three months. Pages that answer in the first 100 words get quoted four times as often.

Technical
6 min read
A field guide to redirect chains
How three harmless-looking redirects cost one retailer 138 wasted crawls a day, and a ten-minute way to find your own.