About · Rankwick

We built the tool
we needed in-house.

Rankwick started as a spreadsheet two in-house SEOs used to decide what to fix first. Today it crawls 900 million pages a month for 11,800 sites.

04

03

02

01

rankwick.example › about

We built the tool we needed in-house.

Est. 2021

A bright, quiet office desk

11,800

sites connected

4.2M

fixes shipped

900M

pages crawled a month

34

people in 9 countries

Our story

From a spreadsheet
to 4.2 million fixes.

2021

2021

A spreadsheet that priced problems

A spreadsheet that priced problems

Two in-house SEOs at a running retailer start ranking fixes by the clicks each problem costs, not by severity labels.

Two in-house SEOs at a running retailer start ranking fixes by the clicks each problem costs, not by severity labels.

2022

2022

The first fix written by software

The first fix written by software

Title rewrites ship as pull requests. The retailer’s category pages move from page two to the top three in six weeks.

Title rewrites ship as pull requests. The retailer’s category pages move from page two to the top three in six weeks.

2024

2024

Rankwick, the company

Rankwick, the company

A seed round, a team of nine, and the first 300 customers, most of them in-house teams without a developer to spare.

A seed round, a team of nine, and the first 300 customers, most of them in-house teams without a developer to spare.

2025

2025

Answer engines arrive

Answer engines arrive

Prompt tracking launches after customers ask why traffic fell while rankings held. Quoted-source comparison follows.

Prompt tracking launches after customers ask why traffic fell while rankings held. Quoted-source comparison follows.

2026

2026

11,800 sites, 4.2 million fixes

11,800 sites, 4.2 million fixes

Rankwick now crawls 900 million pages a month and ships a fix every four seconds.

Rankwick now crawls 900 million pages a month and ships a fix every four seconds.

How we work

Four rules we
don’t bend.

01

Price it in clicks

Severity labels don’t pay the bills. Every problem gets a number people can argue with.

02

Write the fix

A list of problems is homework. We hand over the change, ready to review.

03

Nothing ships unseen

Drafts and pull requests only. Your team approves everything that goes live.

04

Show cause and effect

Each fix is pinned to the chart so nobody has to guess what worked.

The team · 34 people, 9 countries

Search people
and engineers.

A few of the people behind Rankwick. We hire for curiosity and a low tolerance for vanity metrics.

A few of the people behind Rankwick. We hire for curiosity and a low tolerance for vanity metrics.

IV

Ines Varga

Co-founder, product

TW

Tobias Wren

Co-founder, engineering

MO

Maya Okafor

Head of search research

LB

Lukas Brandt

Crawl infrastructure

PD

Priya Deshmane

Design

HM

Hugo Marchetti

Customer success

SdW

Sanne de Wit

AI search

OC

Owen Castell

Agency partnerships

We’re hiring · 6 open roles

Help teams ship
fixes, not reports.

Create a free website with Framer, the website builder loved by startups, designers and agencies.