The words, without
the jargon.

The search engine results page: the list of links, answers and features shown for a query.

The share of people who see your result and click it. Position 1 averages about 32%.

How many pages a search engine will fetch from your site in a given time.

A tag that tells search engines which URL is the main version of a page.

A URL that redirects to another redirect before reaching the final page.

A page with no internal links pointing to it.

Code that describes a page's content (products, FAQs, reviews) so results can show extra details.

A search result with extras like stars, prices or FAQs, usually earned with structured data.

How long the biggest visible element takes to load. Under 2.5 seconds is good.

A search tool that writes an answer and quotes a few sources instead of listing ten links.

How often your pages are quoted or shown compared with competitors for a set of queries.

What the searcher is trying to do: learn, compare, buy or find a specific site.