Writing for people and machines at the same time
A style guide for pages that rank, get quoted by answer engines and still read like a person wrote them.
Sanne de Wit
AI search lead
Good writing for search and good writing for readers used to pull in different directions. Answer engines have pushed them back together: both reward clear, specific, well-sourced pages.
Five rules
Answer first. Use the reader’s words. Put numbers in sentences. Show where facts come from. Cut anything you’d skip if you were reading it.
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