How Northloop went from page two to position one
Thirty-seven days, fourteen fixes and one chart. The full story of the example in our hero, with the numbers.
Ines Varga
Co-founder, product
Northloop’s wide-fit guide was the best page on the web for its query and sat at position 11. The content wasn’t the problem; almost everything around it was.
The fixes, in order
A title that matched the query. A hero image cut from 2.4 MB to 186 KB. FAQ and review schema. Twelve links from guides that already ranked. Each one moved the page, and each one is pinned to the chart.
What we’d do differently
Ship the internal links first. They were the cheapest fix and the biggest single move.
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