Twelve workshop pages, twelve cities, all in the top three

The problem

Thin, duplicated location pages competed with each other instead of ranking. The team knew something was wrong but not what to fix first.

What Rankwick found

The first audit priced every problem in clicks. The top of the list wasn’t what the old tools flagged as critical; it was the handful of issues on the pages that mattered most.

What changed

Twelve workshop pages, twelve cities, all in the top three. 12 / 12 city pages in the top three.

“Our location pages were near-duplicates. Rankwick found what made each one different and wrote it up.” · Amir Fenwick, Operations lead