From position 11 to 1 for its most valuable guide in 37 days

The problem

A wide-fit shoe guide that was the best page for its query but sat on page two. The team knew something was wrong but not what to fix first.

What Rankwick found

The first audit priced every problem in clicks. The top of the list wasn’t what the old tools flagged as critical; it was the handful of issues on the pages that mattered most.

What changed

From position 11 to 1 for its most valuable guide in 37 days. +1,532 clicks a month from one page.

“The fixes were things we’d have got to eventually. Rankwick told us which ones mattered this week.” · Hanna Leclerc, Head of content