Books · marketplace
A 40,000-page catalogue, crawled daily, fixed weekly
−71%
crawl errors in six weeks
Paperback Row
Customer

In their words
We stopped exporting spreadsheets. The fixes arrive as pull requests on Monday.
Lotte Brink
Engineering manager
The problem
Redirect chains and broken filters wasted most of the crawl budget. The team knew something was wrong but not what to fix first.
What Rankwick found
The first audit priced every problem in clicks. The top of the list wasn’t what the old tools flagged as critical; it was the handful of issues on the pages that mattered most.
What changed
A 40,000-page catalogue, crawled daily, fixed weekly. −71% crawl errors in six weeks.
“We stopped exporting spreadsheets. The fixes arrive as pull requests on Monday.” · Lotte Brink, Engineering manager
More customers
Other sites,
same method.
All stories

Running · content + retail
From position 11 to 1 for its most valuable guide in 37 days
+1,532
clicks a month from one page
Northloop
Read the story →

Coffee · e-commerce
Product pages that finally show stars and prices in results
+38%
organic revenue in one quarter
Grindhouse Roasters
Read the story →

Bike repair · local services
Twelve workshop pages, twelve cities, all in the top three
12 / 12
city pages in the top three
Spokewise
Read the story →
Free for one site · no card