Outdoor gear · retail
Quoted by answer engines for 9 of its 12 core topics
9 / 12
topics where it's cited
Basecamp Supply
Customer
In their words
We were ranking and losing traffic anyway. Now we know which pages get quoted and why.
Rosa Kimani
Growth marketer
The problem
Traffic fell while rankings held, because AI answers quoted competitors. The team knew something was wrong but not what to fix first.
What Rankwick found
The first audit priced every problem in clicks. The top of the list wasn’t what the old tools flagged as critical; it was the handful of issues on the pages that mattered most.
What changed
Quoted by answer engines for 9 of its 12 core topics. 9 / 12 topics where it’s cited.
“We were ranking and losing traffic anyway. Now we know which pages get quoted and why.” · Rosa Kimani, Growth marketer
More customers
Other sites,
same method.
All stories
Running · content + retail
From position 11 to 1 for its most valuable guide in 37 days
+1,532
clicks a month from one page
Northloop
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Coffee · e-commerce
Product pages that finally show stars and prices in results
+38%
organic revenue in one quarter
Grindhouse Roasters
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Bike repair · local services
Twelve workshop pages, twelve cities, all in the top three
12 / 12
city pages in the top three
Spokewise
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Free for one site · no card